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Workshop on User Decision Support and Human Interaction in Digital Retail - WUDESHI-DR 2021

28 - 29 October, 2021

In conjunction with the 5th International Conference on Computer-Human Interaction Research and Applications - CHIRA 2021


Zohreh Pourzolfaghar
Maynooth University
Brief Bio
Dr. Zohreh Pourzolfaghar is Assistant Professor in Management Information System in Maynooth University. Her research interests include Smart Cities, Enterprise Architecture, Business Modelling/Processes, Information and Knowledge Management, BIM, and Smart Buildings. She has been the theme lead in a project investigating the application of Enterprise Architecture in Smart Cities funded by Science Foundation Ireland. Zohreh presented her work at international conferences and has published research in Journals and Conference Proceedings. She has initiated and led many collaborations with academia and industry partners to work on a variety of proposals. She has been awarded the SFI industry fellowship (2018) working with industry on Building Information Management topic. She is a member of working group at NSAI to develop an Irish annex for Standard ISO 19650-2: Organization and digitization of information about buildings.
Douglas Cirqueira
Dublin City University
Brief Bio
Douglas Cirqueira is a Researcher at the School of Computing at Dublin City University, Ireland, and Raiffeisenlandesbank Oberösterreich, Austria. He is currently a Marie Curie Research Fellow in the PERFORM European Training Network, a Horizon 2020 funded project. Douglas has a background in Computer Science and was involved in AI and Data Science projects in universities and companies in Brazil (Federal University of Pará), USA (Illinois Institute of Technology), and Germany (Universität Leipzig). His recent publications deal with customer behavior analytics in Digital Retail. Currently, he is investigating the integration of user-centric Explainable AI methods into Fraud Detection workflows within Digital Retail and Banking industries.
Gültekin Cakir
Maynooth University
Brief Bio
Gültekin Cakir is a Researcher at the IVI, Maynooth University, Ireland, and a Marie Sklodowska-Curie Research Fellow in the PERFORM European Training Network, a Horizon 2020 funded project, where he is also chair of the ESR-Committee. He was involved in various consulting projects with SMEs and has a background in Business Management, Digital Retail and Information Systems. His research interest and recent publications deal with strategic and operational challenges retailers face such as the “Retail Apocalypse“, while undergoing the digital transformation process in the industry. Currently, he is investigating the strategic barriers of assortment integration while pursuing an omnichannel retailing approach. With the help of major Austrian and Irish retailers, he explores the underlying factors and new dynamics in assortment decision-making.


Digitalisation is transforming the retail industry into “Digital Retail”, a combination of physical retailing and digital technologies. At the same time, omnichannel customer journey, described as the simultaneous use of various channels by customers, emerged as a new phenomenon caused by changes in consumer behaviour.

Human-Computer Interaction brings a user-centric perspective into needs for utilizing computer/digital technologies, and for shaping those towards positive and engaging experiences.

Shaping these technologies for customer needs and enriching shopping experiences is essential, also fulfilling retailer requirements. The intersection of HCI and Digital Retail can bridge the gap for enabling and designing omnichannel and convenient shopping experiences to consumers and retailers equally.

This special session is organized by members of the Horizon2020 project PERFORM: www.perform-network.eu.

Topics of Interest
We welcome conceptual, empirical, and literature review studies. The topics of interest include, but are not limited to:

Customers Interaction with Retail Technologies, such as:
  • Recommendation Systems;
  • Shopping Assistants;
  • Smart Mirrors;
  • Chatbots;
  • Payment Technologies;
  • Virtual, Mixed and Augmented Reality;
  • Social Media Platforms;
  • Digital Retail Platform Ecosystems;
  • Social Commerce Applications;
  • Responsible and Trustworthy AI for Retail Interactions and Technologies;
  • UI/UX Design for Customer Shopping Journeys and Touchpoints;

Retailers Interaction with Decision Support Tools, such as:
  • Business Intelligence Tools in Retail;
  • Dashboards and KPIs for Retail;
  • Artificial Intelligence and Explainable AI Applications for Decision-making in Retail;
  • Social Media Analytics in Retail;
  • CRM and Social CRM systems;
  • Decision Support Tools and Management Frameworks for Retail Strategies (e.g., scorecards) and Operations (e.g., pricing, inventory management, logistics);
  • UI/UX Design for Decision Support Tools in Retail Strategies and Operations


Paper Submission: July 30, 2021
Authors Notification: September 8, 2021
Camera Ready and Registration: September 17, 2021


Available soon.


Prospective authors are invited to submit papers in any of the topics listed above.
Instructions for preparing the manuscript (in Word and Latex formats) are available at: Paper Templates
Please also check the Guidelines.
Papers must be submitted electronically via the web-based submission system using the appropriated button on this page.


After thorough reviewing by the workshop program committee, all accepted papers will be published in a special section of the conference proceedings book - under an ISBN reference and on digital support.
All papers presented at the conference venue will be available at the SCITEPRESS Digital Library (http://www.scitepress.org/DigitalLibrary/).
SCITEPRESS is a member of CrossRef (http://www.crossref.org/) and every paper is given a DOI (Digital Object Identifier).


CHIRA Workshops - WUDESHI-DR 2021
e-mail: chira.secretariat@insticc.org